Fordham University: Identity

I create custom illustrations of historic buildings on the Fordham University campus,

and design logos for University partners and marketing campaigns in Adobe Illustrator.

Ram Print Logo Design Process

A detailed process of creating a logo. The following concepts were sent to the client, Ram Print.

Ultimately, they chose #2 (maroon) for their formal logo, but also used #4 (maroon circle) for more informal use.

From the Ram Cam Logo and Video Intro

In 2019, Fordham started a brand new social media video campaign for students to highlight their point of view around campus. I created the logo and video intro for the students submissions on YouTube.

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© 2020 Elizabeth Houston

email me: elizabeth.houston@gmail.com

© 2020 Elizabeth Houston

All rights reserved.