Fordham University // Marketing Campaigns
For over 2 years I have worked directly with Ruth Feldman, the Creative Director of Fordham University. Together, we modernize and elevate the Fordham brand.
I use fun, innovative marketing ideas to create strategies that align with modern design trends and appeal to younger audiences while keeping Fordham's mission in mind. We have seen an increase in admission rates even with the challenge that Covid-19 has brought to the world.
My whimsical style translates well for print, web, and video.
Undergraduate Admission // Circular Admission Data Brochure
I was asked to create an innovative way to showcase Fordham's admission and financial aid information that prospective students need when applying to Fordham. It was a real adventure! I created the circular folding die cut and was able to design the panels to showcase all of the important student data and admission details that the Deans and Account Managers wanted to illuminate. I had never made anything like this brochure before. It's a real show piece for ambassadors to carry and very informative!
Undergraduate Admission // Calendar Mailer
This 18x24 inch calendar was mailed to prospective students who were still undecided; as an incentive to help them better understand Fordham's mission and purpose, and to inspire them to move forward and commit to attending the 2021-2022 school year.
Covid-19 Pandemic // Caring Campaign
The VP of Marketing tasked the Creative Director and I to come up with an image which would act as the logo for our campaign, "Each of Us Caring for the Whole of Us." The idea of making a heart with your hands really encapsulated the essence of our message. We used this as a logo, a badge on images, and an entire social media and marketing campaign that included stickers, posters, and digital materials.
"Each of Us Caring for the Whole of Us" logo
Digital advertising for on-campus tv displays and social media platforms.
Printed sticker given to thousands of people who received the Covid-19 vaccine on our campus.
Social Media // Welcome Images for New Students
Undergraduate Admission asked me to create welcome images for new students who had just been accepted to Fordham. We use these in social media toolkits to drive admission decisions at yield to students who are still undecided, to choose Fordham.
Metro Print Advertising
The School of Professional and Continuing Studies asked me to design display posters for subway, bus stops, and metro kiosks throughout the city promoting the Fordham Good Neighbor Initiative.
Web Banner Advertising Sets
The School of Professional and Continuing Studies asked me to redesign their marketing materials with a fresh new look. I included modern design trends which really pushed the limit with what they had thought was possible. In total the ads garnered over 2 million impressions so far and counting!