Elizabeth
DESIGN PORTFOLIO
CUSTOM HOME ART
In March 2020, when the lockdown first started and we were all sequestered in our homes, I started thinking about how a home can mean a lot of things.
Home means safety and security; it means escape from the world, relaxation, and rest. Each home is different and unique; and at home, we can truly be ourselves.
I began working with one of my closest friends, Alessandra Toscano, a realtor in California, who commissioned me to create custom home illustrations to give to her clients as gifts.
The joy that comes from giving joy to other people by illustrating their home is unmatched by any other graphic design piece I have ever made. And I absolutely love doing it! I am currently taking commissions. Please contact me if you would like your own home as a piece of art.
VIDEO & MOTION
ADVERTISING
I create custom gifs in Photoshop,
motion graphics and titles in After Effects
and video editing in Premiere Pro.
I believe in simple, yet effective modern design trends.
MARKETING DESIGN
//Fordham UNIVERSITY
2019 - Present
Fordham University
Working in the Development and Alumni Relations department at the Lincoln Center campus, my role is to create inspiring marketing and promotional pieces to highlight Fordham's mission: to foster the intellectual and moral development of its students and prepare them for leadership in a global society.
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Designed thoughtful, strategic marketing campaigns that generated a higher than projected number of admitted students
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Designed new digital advertising which increased engagement by 60%
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Conceptualize and create specialty marketing pieces to showcase university
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Deliver effective motion graphics for video campaigns; video editing
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Work with web developers to improve and modernize www.fordham.edu
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Provide art direction and mentoring to colleagues and students
AWL & ARROW
//ADOBE STOCK
From 2017 - 2019, I worked as a content creator in the templates division of Adobe Stock.
In 2019, I created Awl & Arrow, a design studio in collaboration with my friend and fellow artist, Rebecca Weber from Baltimore. Together we sell templates on adobestock.com as official Adobe Stock Design Contributors.
We create whimsical artwork for greeting cards, postcards, emails, and posters.
GRAPHIC WEB DESIGN
//HARPERCOLLINS
PUBLISHERS
From 2011-2016 I was a freelance graphic web designer for HarperCollins Children's Books in the online marketing department. It was a love affair. I have had a passion for children's books since I was a child, so my time there was, and still is, my favorite job experience. I created so many projects using the incredible illustrations of so many talented artists to promote equally talented HarperCollins authors.
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Worked across teams to develop successful marketing campaigns which increased book sales and placed authors on the New York Times Best Seller List
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Independently conceptualized, created, and coded websites for: HarperCollins.com, ICanRead.com,and EpicReads.com
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Created landing pages and email blasts; html and css coding, UI/UX design, website asset design and production
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Designed social media images, global advertising, animated web banners, marketing and promotional materials for print, web and video
Branding
I specialize in establishing brand guidelines, marketing campaigns, and social media design.
VIDEO & ANIMATED STORYTELLING
Telling digital stories through video and animation.
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TESTIMONIALS
Elizabeth creates gorgeous artwork for my clients. Her home illustrations are so detailed with thoughtful accents that are true to the individuality of each home. I am delighted each time she sends me something new.
ALESSANDRA TOSCANO // REALTOR,
ALESSANDRA TOSCANO REALTY
Elizabeth is a delight to work with - collaborative, creative, and intuitive. Her designs captured the mood of the campaign, were well-crafted, but she was also excellent with receiving direction and translating it into design gold! An asset for any design team.
LAUREN FLOWER // MARKETING DIRECTOR, HARPERCOLLINS PUBLISHERS
& NEW MEDIA MARKETING MANAGER, RANDOM HOUSE KIDS
Elizabeth was a designer that worked on multiple projects that I oversaw at Fordham. She is an out-of-the-box thinker and has no issues delivering multiple options to my desk. She is a strong collaborator and takes feedback well as you both work to bring a project to life.
LOGAN WEST // ASSISTANT DIRECTOR OF MARKETING & COMMUMICATIONS
FORDHAM UNIVERSITY
THE DETAILS
I specialize in vibrant artwork and thoughtful layouts; I design with the user in mind...and a little bit of whimsy.
ABOUT ME
Elizabeth Houston
Graphic Artist & Designer,
Songwriter, Composer & Musician
I am a digital artist and a graphic designer for print, web and video.
With over a decade of experience creating websites, email blasts, social media and marketing campaigns for University, Publishers, Film, Music and Real Estate clients, I know what it takes to bring a project from concept to completion.
I am also a songwriter, piano composer, and musician. I edit audio and video with just as much detail as I do fixing a 1pt pixel in Photoshop.
I BRING IDEAS TO LIFE!
Listen to my music here
© 2021 Elizabeth Houston
All rights reserved.