Portfolio
ELIZABETH
HOUSTON
ART + DESIGN PORTFOLIO
GRAPHIC DESIGN | ILLUSTRATION | CREATIVE STRATEGY
Specializing in design and production for print, web and video; brand marketing and communications, UI/UX, motion graphics.
Please contact me for password
"My aim with every project is to create impeccable design work that looks effortless, exemplifies your brand's integrity, and compels your audience to action."
I BRING IDEAS TO LIFE
With over 10 years of expertise in creative strategy, brand marketing and communications, I bring a passion for storytelling and a proven ability to craft cohesive, compelling content across platforms.
Based in Silicon Valley, CA.
2025-Present
FREELANCE
Designer & Creative Strategist
I work with clients to propel their business by leading creative strategy, advertising and marketing design, and website management.
2022-2024
IBM
Visual Design Strategist, IBM Consulting
Collaborated with Executives, Partners and Sales Teams to implement visual strategy and storytelling techniques, and win $10M+ client contracts.
Design Consultant, IBM Security
Managed educational websites comprising of 90+ webpages for Cybersecurity Consultants to enhance their skills, focusing on training and global delivery excellence. Produced video and motion graphics for training and education.
2019-2022
FORDHAM UNIVERSITY
Designer, Marketing and Communications
Directed digital advertising campaign that increased web engagement by 60%. Designed and delivered effective marketing campaigns across platforms. Managed digital assets and content for fordham.edu, collaborating across teams on web layout and prototypes, content writing and photography curation.
2017-2019
ADOBE
Digital Production Associate,
Strategic Content Development & Production
Provided creative guidance, sales strategies and best practices to Design Contributors, improving quality and performance of visual content on stock.adobe.com – leading to increased sales and content collection size by 20,000+ in 1 year.
2011-2016
HARPERCOLLINS PUBLISHERS
Graphic Web Designer, Online Marketing
Executed multi-platform marketing campaigns
(web, social media, email, event collateral, OOH, motion and video) that contributed to increased book sales and placement of authors on The New York Times Best Seller List.
2010-2011
RANDOM HOUSE PUBLISHING
Digital Designer & Web Producer,
New Media Marketing
Designed and coded mobile sites, email blasts and newsletters that promoted new book titles and increased sales for New York Times bestselling authors.
WORK EXPERIENCE:
DESIGN SPECIALTIES:
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Branding and Creative Strategy
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Advertising, Marketing and Social Media Design
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Website Design (UI/UX) and Production
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Email Design and HTML coding
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Video Development: Editing and Production
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Motion Graphics Design
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Executive Presentations
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Sales and Marketing Collateral
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Digital Illustration (Custom Home Art, Architecture)
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Photography (DSLR, Studio, Nature, Photo Editing)
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Agile Project Management
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GenAI (Research, Campaign and Image Generation, Prompt Design, Music, Video)
I create freelance design work for Real Estate, Music, Film & PR, and small businesses, contact me to discuss your project in detail.
RECOMMENDATIONS
Elizabeth creates gorgeous artwork for my clients. Her home illustrations are so detailed with thoughtful accents that are true to the individuality of each home. I am delighted each time she sends me something new.
ALESSANDRA TOSCANO // REALTOR
ALESSANDRA TOSCANO REALTY, SERENO GROUP
Elizabeth is a delight to work with - collaborative, creative, and intuitive. Her designs always captured the mood of the campaigns, were well-crafted, but she was also excellent with receiving direction and translating it into design gold! An asset for any design team.
LAUREN FLOWER // MARKETING DIRECTOR
HARPERCOLLINS PUBLISHERS & RANDOM HOUSE KIDS
Elizabeth is a wonderful designer with a wide range of skills. She approaches every design with enthusiasm and great creativity. She is highly productive, often delivering an array of options that are all equally innovative. She cares about the quality of her work and spends the time needed to deliver a perfect product to both vendors and clients. I enjoyed working with Elizabeth very much. She is not only a highly creative designer but a great team player and colleague.
RUTH FELDMAN // CREATIVE DIRECTOR
FORDHAM UNIVERSITY
Elizabeth is a highly skilled designer and an extremely productive team member. No matter what the initiative is, she comes with thought-provoking questions and recommendations, and is always focused on the objectives at hand. She has great project management skills, and independently owns her own programs. Beyond these skillsets, Elizabeth is a joy to work with; she's been a fun, collaborative, and inclusive team member.
COLIN GRANDE // CYBERSECURITY CONSULTANT
IBM
Elizabeth’s curiosity and problem-solving mindset set her apart. She dives head-first into complex challenges, including the rapidly evolving world of Generative AI. Her keen understanding of this technology and its implications enabled her to contribute to cutting-edge initiatives, positioning her as a forward-thinker and a trusted resource in this space.
Her ability to explore challenges from every angle, ask insightful questions, and anticipate potential obstacles showcases her strategic thinking and commitment to delivering value. Combined with her professionalism, friendly demeanor, and proactive communication, Elizabeth is truly a standout professional.
KELSY PARRISH // SENIOR VISUAL DESIGNER
IBM